In a recent interview between the BBC’s technical team and SMS pioneer Matti Makkonen, it was stated that an estimated 8 trillion text messages were sent in 2011.
This phenomenal number goes to show how text messaging has grown rapidly since the first ever message was sent in 1992 and is now a leading form of communication for most individuals as well as for businesses.
SMS text messaging has also been adopted by schools and colleges to keep in touch with parents. Not only does it reduce the amount of paper they use to remind parents of information and events but it has proved invaluable in times when urgent messages need to be sent, such as in the instance of school closures during bad weather.
For companies looking to adopt text messaging for their marketing and customer service activities, Hudderfield telecommunications specialists Direct Voice & Data offer SMS business texting services. Through an easy to use campaign management portal, companies can quickly and easily set up and manage their own messages and issue texts as often as required.
To read the full interview between the BBC’s technical thttps://dvad.co.uk/telecoms/sms-mobile-marketing/eam and SMS pioneer Matti Makkonen, click BBC News.